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Atherton Bikes
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Specialist Sports
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DYFI
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Each x Every
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Alicia J Diamonds
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Wanna Train
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Design'd Living
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The Cookaway
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uMed
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Stoli Vodka
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GO-RED
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Idle Hands
Alicia J Diamonds
Bespoke diamond & gemstone jewellery
BACKGROUND
ALICIA J DIAMONDS
Alicia J Diamonds is a high-end bespoke jewellery brand that prides itself on a unique individual experience for their customers.
- BRANDING
- UX DESIGN
- E-COMMERCE STORE
![](/assets/case-studies/aliciajdiamonds/images/aj-mockup.jpg)
THE CHALLENGE
Alicia J Diamonds came to us struggling with their current site, which was under-performing and not representing how they felt like as a brand.
![](/assets/case-studies/aliciajdiamonds/images/aj-mockup-1.jpg)
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CREATE
First and foremost it was important for the site to feel like a high-end jewellery brand that offers consultancy and not an e-commerce store. However they also wanted to sell a few items of their best seller range, so striking the right balance was crucial; for the customer to feel empowered and comfortable with their decisions, and not immediately thrown into a sales funnel. Using specific SEO keywords and relevant social campaigns, we were able to target both types of customers, providing them with a relevant customer experience based on their intent.
![](/assets/case-studies/aliciajdiamonds/images/aj-mockup-6.jpg)