Services · 01 Brand

Brands that know what they are

Strategy, identity, and the look and voice that carry it everywhere. We start with what makes you different and who it’s for, then build an identity and the rules that keep it consistent wherever it ends up.

What’s included

01
Brand strategy
Positioning, audience and the story that sets you apart, before anything is designed.
PositioningAudienceMessaging
02
Identity
Marks, type and colour that work from a favicon to a billboard.
LogoTypeColour
03
Brand books
Brand bibles and look books: the rules, references and reasons, in one place your team and suppliers can work from.
Brand biblesLook booksGuidelines
04
Art direction
One visual language across shoots, illustration, campaigns and the site.
ShootsIllustrationCampaigns

How it works

Discover
Your audience, your competitors and what you want to be known for, worked out together.
Define
Positioning, messaging and a voice, agreed before anything is drawn.
Design
The identity: mark, type, colour and imagery, shown working in real places.
Roll out
Brand book, templates and assets your team and suppliers can use from day one.

Selected work