Travel eSIM · our own venture
CocoRoam
Instant mobile data in 150+ countries. No SIM swap, no roaming bills, just a QR code and a local network the moment you land. We built all of it: the brand, the storefront, the platform behind it, the apps, a calling product, AI support on WhatsApp, and the growth engine that makes it found.
01Brand & digital
Editorial, not telco
Most eSIM brands look like a phone shop. We built CocoRoam to read like a travel magazine: a serif-led identity, generous photography and one confident promise, “Pack light. Stay connected.” That voice runs through every surface, from the homepage to the checkout to the post-purchase email.
02Product & UX
From search to connected, in three taps
Pick a plan, pay, scan the QR code, land already online. Behind that simplicity sits multi-currency pricing, a data calculator that recommends the right bundle, unlimited and by-the-GB plans, and a dashboard that tracks every active eSIM down to the day it expires.
03Calling · CocoCall
We didn’t stop at data
When Skype shut down it left millions without a cheap way to call home from abroad, so we built the replacement. CocoCall makes calls to 200+ countries straight from the browser, with no app at either end. It runs on the same eSIM data or any WiFi, bills by the minute from a pay-as-you-go wallet, and can rent you a real UK, US or Canadian number so people can call you back. A whole second product, built on the first one’s rails.
04Platform engineering
A buy button you can trust
The hard part of selling eSIMs is the moment of purchase: the carrier’s API can drop a response and take a customer’s money without issuing a SIM. We engineered a one-shot purchase guarantee and a reclaim job that checks the provider every minute for orphaned SIMs, backed by self-healing jobs, admin diagnostics and automatic refunds. Orders fix themselves before anyone notices.
05AI & customer support
Support that answers before you land
A CocoRoam-branded AI agent lives on WhatsApp, trained on real support history. It reads screenshots, transcribes voice notes, looks up the customer’s live eSIM and resolves the common issues in seconds, in the brand’s voice. When a question needs a person or the network, it escalates and relays invisibly. The customer only ever sees “CocoRoam Support”.
06Organic growth · SEO
Found before the trip is booked
Most of CocoRoam’s traffic is earned, not bought. Every country it sells has its own landing page, 150+ of them, generated and refreshed on a schedule with their own prices and structured data, so Google shows ratings, prices and answers right in the results. Buyer-intent guides and regional hubs mean the brand shows up the moment someone pairs a destination with “eSIM”.
07Content & social
A feed that looks like a magazine
The same visual language carries across social: an editorial Instagram system, paid creative and timely moments like World Cup 2026. We also built the tool that ships it, a scheduling platform inside CocoRoam’s own admin that queues a whole campaign, publishes on a set rhythm and keeps the grid in order.
08Native apps
One codebase, two stores
The same product ships as native iOS and Android apps, ready for the App Store and Google Play, with install detection so the dashboard knows the moment a traveller’s plan goes live.
“So over the big brands overcharging. Minimum faff. It just works the second you land.”
Jackson L. · Rated 4.8 by 50,000+ travellers
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