Downhill MTB park · Wales
DYFI Bike Park
Brand and site for a “built by riders” downhill park in mid Wales, with a custom WordPress plugin running its bookings.
01Branding
May the forest be with you
The brief was a mark that carried both the forest and the graft that went into cutting the trails. A tree-ring roundel and a single red that holds up against wet slate and low cloud, built as a kit of parts that works as well on a cap, a van or a trailhead sign as it does on screen.
02Website
Read in a car park as often as at a desk
A brand site that does the marketing and the practical work in one place — what the trails are, what the uplift costs and how to book — built on the assumption that most people reach it on a phone with one bar of signal.
03Bookings
A booking plugin built for the park
Rather than bend an off-the-shelf booking tool into shape, we wrote a WordPress plugin for the way the park actually runs — uplift days, bike hire and sessions — managed from the same admin as the rest of the site.
“A great ride working with these guys, they ‘get it’ on every level and with every twist and turn of building our brand and website they stay adaptable and accommodating.”
Dan Brown · Atherton Racing
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