Designer footwear
Each x Every
A Magento store with a customisation engine that lets a customer change almost every part of the shoe, then routes the order down the ready-to-wear or made-to-order line.
01Customisation
Almost every part of the shoe
Customisation sits at the centre of the shopping experience rather than hidden behind a “bespoke” enquiry form. On top of Magento we built an engine that lets a customer work through the shoe part by part — materials, colours, components — and see it change as they go.
02Fulfilment
Ready to wear, or made to order
Working with the manufacturer and the warehouse, the range splits into ready-to-wear and made-to-order. The product configuration decides which pipeline an order enters, so a stock pair and a custom pair can sit in the same basket without the warehouse having to untangle them.
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