Recipe boxes by celebrity chefs
The Cookaway
Took on a Magento 2 build that wasn’t holding up, steadied the platform and the process around it, then ran the seasonal campaigns and the design work on top.
01Platform
Steady the ground first
The store came to us as a Magento 2 build that had been outsourced and left fragile. The first job was making it reliable, then putting development and release processes around it so that shipping a change stopped being a risk in itself.
02Support
Busy season, every season
Recipe boxes live or die on seasonal peaks, so the work settled into a rhythm of campaign support — reading how people actually moved through the site, then changing the journeys that were losing them.
03Design
Kept fresh, not rebuilt
Alongside the day-to-day, the design team kept producing new work for the store, so the site moved with the seasons and the menus instead of standing still between replatforms.
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