Specialist Sports · Case study All work
Athlete training with battle ropes under a concrete overpass

Sports distribution · B2B

Specialist Sports

A trade store, not a retail checkout. Distributors order in batches across sizes and drop dates, and stock, orders and customers stay in step with Business Central in real time.

What we did
UX design
B2B e-commerce
Business Central integration
Front-end build
Built with
Magento
Microsoft Dynamics 365 Business Central
Stripe

01Trade storefront

Built for buyers, not browsers

The catalogue is organised the way a distributor shops it, by category and collection, with trade pricing, customer discount groups, international tax classes and multi-currency all applied before anything reaches the basket.

The trade store across desktop, laptop and phone
Browsing a product on a phone at a desk
Collection and product pages across a wall of phone screens

02Batch ordering

A whole size curve in one order

A trade order is never one pair in one size. Buyers work across a size curve and split a single order over several drop dates, so the ordering screen is a grid rather than a basket: quantities per size, quantities per delivery, stored credits and Stripe at the end of it.

The stock order form, with quantities set across a size curve
Reviewing a trade basket on a tablet

03Business Central

One version of the truth

The store doesn’t keep its own copy of the business. Stock, orders and customer records sync in real time with the warehouses and the Dynamics 365 Business Central ERP, so what a buyer sees online is what is actually on the shelf.

Trade login and collection pages across a spread of devices

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