Richard House Children’s Hospice
GO RED!
An identity and a drawing game for a children’s hospice fundraiser: heads, bodies and legs drawn by illustrators, combined by whoever is playing, then printed and sold. It won Best in Book at Creative Review.
01The idea
Consequences, for a hospice
GO RED! takes the parlour game Consequences — one person draws a head, folds the paper, the next draws a body — and makes it the mechanic for a fundraiser. Players browse the gallery of parts, combine a head, a body and a pair of legs into a print nobody has made before, and buy it, with the money going to the hospice.
02The artwork
Three sections, 64,000 prints
Every illustrator drew into the same three-section grid, so any head sits on any body on any pair of legs and still reads as one drawing. Forty options a section is all it takes for the arithmetic to reach 64,000 combinations, none of which existed before someone made it.
03The campaign
One simple idea for a great cause
The campaign board set out what the idea could add up to if the prints sold through — £3.8m for Richard House, or two years of the hospice’s running costs — off the back of three body sections and a gallery of drawings.
“We had a blast working together on this meaningful project. Bringing together funky illustrators under the misfits style game not only produced awesome looking combos every time but alongside a clean UX the app provided all the right ingredients for us to win ‘Best in Book’ at Creative Review!”
Rachel Irvine · The Partners
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