Interior design studio
Design’d Living
A visually led site for an interior design studio, built to rank as well as it looks — their own designs turned into a site, with organic search treated as a requirement rather than an afterthought.
01The challenge
Different, and still easy to use
“Stand above the rest” is what almost every studio asks for, and on its own it’s not a brief. The real difficulty is holding the balance — distinctive enough to be worth looking at, plain enough to use on a phone — and doing it without the visual ambition quietly costing you search visibility.
02Collaboration
Their designs, made to work
Design’d Living have an in-house designer, so this was their visual thinking rather than ours. We worked through the wireframes with them — guiding, reviewing and tweaking — so the layouts survived contact with real content and real screens, on mobile as much as desktop.
03Organic search
Visual, and still found
A photography-led site gives search engines very little to read, so the structure had to carry it. The build leans on the copy, the headings and the page structure around the imagery, so the studio turns up for the terms people actually use when they’re looking for an interior designer.
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