Bikes · made to measure
Atherton Bikes
Rider measurements in, a made-to-measure frame out. A Magento store that runs the factory’s own geometry in the browser, and a custom ERP that tracks every component to a build slot.
01E-commerce
Built around the bike, not the basket
The store leads with the bikes and the people who race them, with editorial sitting alongside the catalogue so a frame arrives with its story attached. Product, content and checkout all run on Magento.
02Fit calculator
Your measurements, their geometry
Atherton build frames to the rider, so the site has to ask the questions a fitter would. Working with their in-house engineer we took the geometry calculations the factory already used and ran them in the browser. Enter height, inside leg and arm span, and the calculator returns the frame that fits, or the starting point for a fully custom build.
03Custom ERP
Every component, tracked to a build slot
Behind the store sits an ERP we built for the factory. Frames are stock-controlled down to the component, with dependencies tracked against a build-slot calendar, so an order placed on the site comes back with a real date for when the bike will be finished.
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